Hunting & Fishing - Hard & Soft Baits

Money Roll Flasher - 11" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball b...

Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

Sarda™ 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ ...

Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 8-1/4" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph P...

Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap®...

2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apar...

3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

2-1/4" Dipsy Diver - Clear/Clear Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

X-Rap® Magnum® Xplode 130 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...

X-Rap® Magnum® 20 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset d...

Tuna Catcher Rigged 5 - 5.5" - Black KnightFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial f...

Big Game Catcher 8 - 8.25" - Black KnightThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action...

High-Speed Tuna Catcher Rigged 7 - 7.5" - MahiDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted fo...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Dark KnightDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted ...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SkipjackDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafte...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "...

High-Speed Tuna Catcher Rigged 8 - 8" - Monte CarloThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

High-Speed Tuna Catcher Rigged 7 - 7.5" - RastaDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted f...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

High-Speed Tuna Catcher Rigged 8 - 8" - Candy FlossThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot SauceThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in ...

Big Game Catcher 8 - 8.25" - Candy FlossThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action ...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Monte CarloDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy FlossDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

Kensaki 280 Jig - 7.25" - 9-7/8oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

Tuna Catcher Rigged 5 - 5.5" - MahiFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite ...

High-Speed Tuna Catcher Rigged 8 - 8" - Dark KnightThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

X-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap...